Showing posts with label design. Show all posts
Showing posts with label design. Show all posts

Tuesday, September 12, 2017

Review: In Progress

Look at me, tearing through my L&D "To Read" book pile!



Title: In Progress
Author: Jessica Hische



What's it about?

Jessica Hische may not be a name you're familiar with if you're not in to hand lettering or typography, but given her popularity right now there's a good chance you've seen her work and just not known it. In this book she shares the techniques and processes she uses to create her typography designs.

What's so great about it?

We talk a lot about the idea of "show your work" in L&D and this book is entirely that. Hische outlines her approach to design, the tools she uses, the technical processes she goes through when creating a design, all in conversational language that doesn't require you to be a lettering or design expert to follow along. She also talks about client projects she's worked on, sharing early sketches and her thoughts about how she wanted to best address what the client was looking for.

So this is a great peek behind the scenes at one person's creative process, which is a big reason I enjoyed this so much. It's also a fantastic example of how you yourself can work out loud in a way anyone can follow along with. Even if design isn't your passion, this book gives you great models for how you can pick apart and share you own work openly with others.

What's going to frustrate me about it?

As much as behind the scenes looks at anyone's problem solving process can be helpful, this book focuses a lot on process, so you're going to need to have at least some interest in design, drawing, or typography to really enjoy it. Not in any of those categories? It might be still worth your time to borrow this from the library and just skip to the section where Hische talks about her client work, as there are some good nuggets there about how to solve client requests that anyone might find useful.

Also, are you looking for step-by-step tutorials that will show you how to how to do hand drawn lettering yourself? This isn't that book.

Anything else?

This is a great example of a book that's about a very narrow topic (in this case, lettering) that actually has much broader insights for people in other industries. I wish there were more books out there like this that explored people's work processes in such easy to understand ways.

Related to that, this book is also n excellent example of how to write content that's accessible to non-experts, but doesn't feel too basic for experts. It's impressive how Hische can take her own processes and explain them in ways that feel don't feel confusing to newbies but still have value to experts from her field as well. It's a tough balance to walk, and one we could stand to do more in L&D.

I'm too lazy to Google the book. Where can I buy it?

I've got you covered (Well, at least if you live in North America):

Tuesday, March 10, 2015

E-Learning Heroes Design Challenge #73 (AKA: I'm so very sorry...)

Okay, so this week the E-Learning Heroes design challenge was something that had practically been written for me: "Design a Cover Slide for the Oddest E-Learning Course Title of the Year" (you can read all about it here). 

I love ridiculous things like this, so I got excited and started contemplating ideas... and almost immediately a terrible, horrible idea came to mind. A topic that technically someone might have to really make eLearning about... but not any eLearning I'd want to take, that's for sure.

It was an evil idea, but once it got in my head I realized I'd have to make it.


Ewwwwwwwwwwww!

Side note: If you don't know what a cloaca is, go and Google it now. Warning: it is something you can never unlearn.

Tuesday, May 21, 2013

Advice on choosing typefaces



A few months ago I created a presentation on graphic design tips for non-designers. Happily, as a result I've gotten some fantastic questions from people who have gone through the presentation materials and want to know even more.



As anyone who has seen/read my presentation (or, let's be honest, just spoken to me for more than 5 minutes) knows, I have some pretty strong feelings about the usual default typefaces Arial and Times New Roman. To summarize: they are undeniably boring. As a result of this stance, I was recently asked about how to pick new default typefaces (in particular, "fancy" typefaces, but I'll cover that part of the question in a second post). While I didn't recommend any specific typefaces in particular, I did share a few basic tips for deciding on just the right typeface.

In short, what you have to figure out first is whether you're looking to use the typeface that come pre-installed on your computer or instead want to pick up some new typeface options.


Using what you've got

Assuming you're going with what your computer came with, it's important to know that not all computers/software have the same library of preinstalled typefaces, in particular Mac vs Windows. Here's a handy list of what typefaces are available on what operating systems/software.

If you create a document with one typeface and then move it to a computer that doesn't have that typeface installed, then the new computer will try and substitute a typeface it DOES have, which leads to all sorts of wacky and/or ugly messing with your layout. This is one of the key reasons people use Arial and Times New Roman so much: they may be boring, but every computer has them.
My slide, exactly as designed, viewed on my lousy Windows work computer
And the same slide viewed on my Mac at home. Kinda the same, kinda not so much.

So, when you're choosing what typeface(s) to use, try one of the following: 
  • make sure you know what operating system people will be viewing your project on and design for that system's typeface libraries 
  • or publish the file as an image or PDF (these file formats don't depend on the viewing computer's typeface library)


Using something new

So you've decided to go with a typeface that doesn't come preinstalled. But don't forget: the more you go custom, the more work you have to do.

To begin with, you need to find (and possibly pay for) your fancy new typefaces. But where to look?

If you've got any sort of budget, My Fonts is a good place to start. It has a great selection, you can browse their typefaces in a number of ways (including by typographic style!), and most of what they have is at a reasonable price. Other similar option to check out is Veer .

If your budget is next to nothing, don't worry. You've still got options. Check out Font Squirrel for a large collection of free (yet still attractive) typefaces. Also, typeface designers sometimes release a few of their creations for free as a promotion. Keep your eyes out for those as well (I've been collecting every one I can find in my free design assets Pinterest board). If you choose a free option, always be careful to read the licensing requirements. Some typefaces are free, but with a limited license for use. Someone's giving you a typeface for free... the least you can do is use it the way they asked you to.

Anyway, once you choose your shiny new typeface, you then need to install it on your computer. It's pretty easy. Here's the instructions for Windows and OSX. 

Also, don't forget, the rules for displaying new typefaces are the sames as pre-installed ones: unless you're sharing your file as a PDF or image, you'll need to install the typeface on any computer you want it to display on.


But how to pick which specific typeface to use?

If you're an expert there's a ton of information out there about the design philosophies you can use to sort through the world of typefaces and find what you need. If you're just a beginner, though, you can probably get away with just looking at the examples of good typeface choices all around you, flipping through your options, and then picking something that you feel works with the mood you're trying to create. Just remember to always do the following:
  • Go with a sans-serif or serif typeface if you're using it for a large amount of text.
  • Make sure the typeface is readable at the size you need to make it.
  • Really examine if the mood the typeface creates matches to mood of your project.